Thursday, 12 December 2013

Front Cover - How Does It Meet The Target Audience?


The main target audience of my magazine is working class teenagers aged between 13-25 and I feel that there is many different features of my front page in which will appeal to them such as my use of a relatable main cover image, bright colours and articles on artists and issues that will appeal to them.

The main colour theme on my cover is bright yellow, pink and green. Bright colours have been a trend over the past year that teenagers have used which means that they will relate to them and also they will catch their attention. Yellow and green are also neutral colours will no connotations of either male and female which highlights how the magazine is made for both genders. The colour pink contrasts well with the other colours which again makes the cover stand out on a shelf. Teenagers are more likley to purchase a magazine that stands out and appeals to them and the bright colours help me achieve my goal of making them my primary target audience.

I also used a model that is in the age range of my target audience which will make her relaitable. Her suggestive pose will appeal to the males because they may fancy her and want to find out more and girls may look at her as a role model or relate with her choice of clothing etc. The main masthead is in a messy writing that would be related with graffiti etc which fits with the sterotype that teenagers are rebellious. It also adds a tenor of fun to the cover which may lead them to buy the magazine rather than buying a one that appears boring.

The final technique I used was the use of relaitable storys, my magazine is a dance magazine which is a very popular genre amoungst teenagers so I used popular artists from this genre to draw in the target audience. I used the artists ‘chase and status’, ‘avicii’ and ‘disclouser’ on the cover because if the target audience saw artists they enjoyed listening too and could realte to on the cover they would buy the magazine.

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